Here’s a brave new idea in movie marketing: take the first act or two of your movie out on the road and play it to people months before they can buy themselves a ticket to the full thing. This is Disney Pixar’s latest bold move in Toy Story 3 promotion, and I hope it pays dividends for them - though wasn’t early word saying that it was the last act of the movie that was the best? Take that into account, preview viewers.
More good news/bad news: You won’t be charged for a ticket, but you will need to be a student - and a student of one of 65 specific Universities too. The promotion has a sub-page on the Disney Pixar Facebook site, where you can check out if your school is included. Good luck.
Even if you aren’t a student, the site is well worth your click because the application page will play you three new teaser clips for the film. Reload the page to see another.
Via Upcoming Pixar
- Meet the New Toy Story 3 Characters: Dolly and Mr. Pricklepants
- ShoWest Standees: Toy Story 3, A Nightmare on Elm Street, The Karate Kid, and Kick-Ass
- Early Buzz: Toy Story 3 Screens at ShoWest - Read Peter’s Reaction!
- Pixar Futures: Toy Story 3 to Debut New Dolby Sound System, The Bear and the Bow Renamed?
- New Toy Story 3 Character: Sparks
- Pixar’s Day & Night: Is it 2D or 3D?
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