One little technical advancement I do enjoy seeing in Hollywood is the motion poster, basically a poster in a digital display that has some scene or interactive portion of it. Here's an example of great motion poster for the upcoming comedy The Other Guys starring Will Ferrell and Mark Wahlberg. Unlike in Cop Out, these two guys are a mismatched pair of cops, yet to me they seem like the perfect pair for the big screen. I know this is only about a ten second little clip, but I think this looks hilarious, I'm very excited for it now. There's also a new Tron Legacy motion poster you can see over on Collider. Definitely check this out in full below!
The Other Guys is an action comedy directed by Adam McKay (of Anchorman, Talladega Nights) who also wrote the script with Chris Henchy (Land of the Lost) following the seemingly mismatched pairing of Will Ferrell and Mark Wahlberg as police officers who can't see to measure up to the legendary law enforcement status achieved by the police department's two all-star cops, played by Sam Jackson and Dwayne Johnson. This looks awesome so far and I can't wait to see an actual trailer for it, which I imagine will be arriving soon following this poster debut. Sony is bringing The Other Guys to theaters on August 6th later this summer.
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