Does Twitter Predict Box Office Better Than Industry Analysts?

Does Twitter Predict Box Office Better Than Industry Analysts?: "

For months new, industry analysts have wondered about “Twitter Effect.” Does Twitter have the capacity to change people’s perceptions of films? Did it make Bruno fail at the box office? Did it alter the outcome of the Academy Awards?

Whether or not any of that is true, some recently-released research by HP (via Mashable) purports to demonstrate that Twitter is better at predicting box office than currently-accepted methods. Hit the jump for some more details

Read the rest of this post on SlashFilm.com…

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