Yesterday at the ShoWest industry convention, Warner Brothers put on quite the show with their annual presentation looking at their line-up for this year. We got to see some Clash of the Titans 3D footage (which looked pretty bad because it was converted in post) and new footage from Chris Nolan's Inception and the final two Harry Potter movies. The presentation was moderated by Warner Bros President Alan Horn, one of my favorite execs, who revealed that all of their upcoming tentpole movies would be in 3D. This isn't that surprising considering we recently learned that five of their big upcoming movies would be presented in 3D.
Horn announced that all of their tentpole movies, including upcoming DC Comics movies and big special effects films, will be released in 3D. This means we can probably expect the new Superman and Batman to be in 3D as well, as long as Chris Nolan approves of it. However, he also said that they'll look at each project individually and determine whether it's best to shoot in 3D or convert into 3D on a movie-by-movie basis. Horn did say that this is the new standard for the company and I'm sure other major studios will follow in their footsteps. In regards to recent conversion criticism, Horn said that 'in our opinion, conversion to 3D doesn't lessen' the 3D experience. However, they'll let the audience truly decide (with Clash of the Titans).
Later on in the presentation, Horn also announced that they'll be focusing more on DC Comics properties to fill in for Harry Potter once that series ends in 2011 (with Harry Potter and the Deathly Hallows: Part II). That statement came after Horn joked about how he tried to convince J.K. Rowling to let them continue on with more movies, but she wouldn't. So with a big open spot in their budget where those movies used to be, they'll be re-focusing on DC moving forward. I really love Warner Brothers and all the decisions they make. Their team, from Alan Horn on down to their marketing and publicists, is one of the best in the biz!
I'm obviously not excited about studios going completely 3D like this, especially after being underwhelmed by the Clash of the Titans in 3D footage, but there's not much I can do. I can only suggest you see Clash in 2D in order to prove that not as many people are interested in seeing converted 3D. Either way, this trend is only going to continue, and we'll see more and more 3D movies every year. Is this good news or bad?
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